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Southern Comfort to Sponsor Bravo’s Celebrity Poker

By ScurvyDog ⋅ May 30, 2006 ⋅ Post a comment

Bravo has signed a deal with Southern Comfort parent Brown-Forman, establishing the SoCo brand as an integrated part of the eighth season of Celebrity Poker Showdown, which begins May 31.

As part of the agreement, departing poker players will be interviewed in the SoCo Lime Lounge just after their elimination, and the Celebrity Poker programming and website will feature the Southern Comfort logo.

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